About the Founder
About Irina
Irina Lopes is the founder of Holistic Wellness by Irina Lopes and the creator of the Body → Identity → Business / Career Execution method.
She combines human performance, simple habits, and strategic thinking to help professionals gain clarity, discipline, and long-term authority in their lives.
After years of working with people who felt tired, lost, and unable to follow through, Irina noticed a pattern: most people chase new strategies before building the inner structure needed to sustain them.
This led her to create a system that starts where most programmes do not — with the body.
First comes regulation.
Then identity clarity.
Only after that comes execution.
This sequence creates the conditions for steady growth, clear positioning, and consistent professional impact.
VISION
Many professionals are taught marketing strategies before they have the energy, clarity, or internal structure to execute them consistently.
My vision is to help people restore balance, strengthen discipline, and create clear direction, so they can grow their visibility, positioning, and professional impact in a sustainable and aligned way — transforming challenges into wisdom and building a better life for themselves and their families.
Irina Lopes is also the author of Your Pain Is Your Brand, I Am, Brand in Action, and The Identity Journal.